Guides
Customer research guides and Populous workflows
Research guides for customer questions, material reviews, and step-by-step Populous runs.
Research guides
Pitch deck and stakeholder materials review
A founder guide for finding where a smart stakeholder stops believing the story before the real meeting.
Why your landing page is not converting
A founder guide for diagnosing whether the real issue is message, market, offer, or trust before you run more tests.
How to choose your ideal customer profile
A practical framework for deciding which customer segment deserves the next month of focus.
How to interpret Populous simulations
Use simulated customer signal as a sharper next-test brief, not as a substitute for real validation.
Populous workflow guides
How to test investor pitch and stakeholder materials with Populous
A step-by-step workflow for reviewing investor pitch materials, proposals, memos, client readouts, and pitch scripts with the audience that will judge them.
How to test landing page messaging with Populous
A step-by-step workflow for testing a landing page with target customer segments before spending more on traffic.
How to compare customer segments in Populous
A step-by-step workflow for testing candidate ICPs against the same product, message, or offer.
How to prompt Populous from Claude or Codex
Plain-English prompt patterns for planning Populous runs, uploading files, and keeping background context separate.