Resources
How-to guides for sharper customer decisions
Practical guides for choosing an ICP, writing the first prompt, and deciding what to test next.
ICP selection
How to choose your ideal customer profile
A practical framework for deciding which customer segment deserves the next month of focus.
7 min readRead guide
Segment comparison
How to compare customer segments in Populous
A step-by-step workflow for testing candidate ICPs against the same product, message, or offer.
8 min readRead guide
MCP prompts
How to prompt Populous from Claude or Codex
Plain-English prompt patterns for planning Populous runs, uploading files, and keeping background context separate.
6 min readRead guide
Interpreting signal
How to interpret Populous simulations
Use simulated customer signal as a sharper next-test brief, not as a substitute for real validation.
4 min readRead guide